Youcheng Wang - Tourism Destination Marketing : Collaborative Strategies read online ebook EPUB, FB2, DOC
9781845936563 English 1845936566 Destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a variety of choices of available destinations; from the supply side, destination marketing organizations at different levels are trying their best to compete for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on themes and objectives including the concept, definition, scope and structure of destination marketing and management, consumer decision making, product distribution, competitiveness and sustainability, and safety, disaster and crisis management., Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world.
9781845936563 English 1845936566 Destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a variety of choices of available destinations; from the supply side, destination marketing organizations at different levels are trying their best to compete for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on themes and objectives including the concept, definition, scope and structure of destination marketing and management, consumer decision making, product distribution, competitiveness and sustainability, and safety, disaster and crisis management., Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world.